A CYCLE OF SUCCESS
For 40
years we did our designs on the back of an
envelope..."
What is the secret to maintaining hands-on
quality and precision while still being able
to deliver to your customer in the expected
lead-time? The answer to that question was
figured out by the Phil Wood & Company in
San Jose, California. Today they go through
1500 pounds of aluminum each week, which
demands the utilization of a superior
approach to programming the machines that
create their unique products.
Phil Wood & Company makes parts for
bicycles. But, they are in a category all
their own. These high quality components go
into the world’s most prestigious bikes and
are used by some of the top competitors in
the field. Having parts from Phil Wood &
Company in your bike is like the equivalent
to using a Ferrari and Rolex as your car and
watch.
Founded in 1971, Phil
Wood & Company is proud to be one of the
oldest American cycling component
manufacturers. Phil himself passed away
about 3 years ago but his dream is very much
alive in Northern California.
Peter Enright of Phil
Wood & Company, remembers how the business
got started: "Phil was complaining to
Spence Wolf (famous proprietor of the
Cupertino Bike Shop) about why no one
offered a sealed bearing hub, so Wolf told
him to make his own hub. A little while
later Phil asked Spence how many he should
make. Spence said, "Make 50 hubs." And the
business was launched."
As the demand for better products grew,
the company developed components and parts
that enhanced the use of cycling and
wheelchair products. The bicycle hubs
evolved along with the materials and
technology available to produce them. The
original production hub set consisted of a
basic front and rear hub. Today, Phil Wood &
Company’s standard product offerings include
more than 200 unique bicycle hubs to satisfy
the requirements of the discerning and
demanding cyclist. Their custom and special
products department has a comparable number
of products. Because of this, Phil Wood &
Company uses SolutionWare's GeoPath software
as their CNC programming system. As Peter
explained: "For 40 years we did our
designs on the back of an envelope. In the
past, we made several products and our
price-list was on one page. Today our list
is on 40 pages. Because of GeoPath, we can
make things a lot quicker. Before, I had to
plot all the points... and there were some
intricate ones. I’d spend time at night
calculating the points so it would come out
beautifully. We used that method for years.
But now we are making all sorts of custom
parts and products. An example of a
custom part produced at the Phil Wood &
Company is the brake of a custom McLean
racing tricycle.
"This is not a simple
unit. There are many components that make-up
this assembly. The brake operates a lot like
an automobile clutch. A splined driver
threads on to the hub. That in turn drives a
splined friction disc. The body on the brake
is a backing plate and a pressure plate. The
cable actuating arms rotate cams that in
turn cause four radially spaced lever arms
to move the pressure plate against a
friction disc and backing plate.
The disc floats on the
splined driver. There are 4 adjusting screws
that move the pressure plate closer to the
disc to allow for friction disc wear. The
brake assembly slides over the hub axle and
is held in place by a rubber O-ring that
seats in the groove in the hub axle. A
reaction arm contacts the frame and serves
to function the same as the reaction arm on
a coaster brake."
Even though Phil Wood &
Company have been in existence for over 40
years, you can see by the aesthetics and
attention to detail that they’re setting a
current trend toward style and quality.
Their foresight, machining techniques,
software utilization and all the varied
illustrious designs have put them in a
league of what other companies strive for in
our current industry. With the amount of
high-end custom work done today at Phil Wood
& Company, accuracy and speed of delivery
are very necessary. Profitability is a major
factor in any business and a machine shop is
no exception. Quality and turn-around time
are vital to repeat business and good
relations. Peter states, "Even with this
equipment and technology, we consider each
part we make ‘hand-crafted’. For example, a
front hub shell goes through seven unique
production stations prior to being
assembled. Our current facility makes use of
those machines & equipment that most
efficiently and uniquely aid in the
manufacturing of our products."
Jim,
the lead machinist at Phil Wood & Company,
explains the advantages of using GeoPath to
program his CNC machines: "I’ve been
using GeoPath for the last 13 years. With
most of the stuff, Mike will give me a file,
I load it into GeoPath, and the majority of
it I can do in a few minutes to half an
hour. The guys who don’t use it... I see
them spend hours at a time. Where if they
asked me, I could get it done with GeoPath
in 5 minutes, whether they want points or
something. It’s a lot easier. No question."
Mike, Phil Wood &
Company’s engineer, adds, "I have been
designing all the fixtures, and GeoPath has
helped us increase our product line. It has
cut the time down by days. It allows us to
open up a machine and start running the next
job and so obviously we get more done. There
used to be more time spent at the machine
itself but now we can work at a computer
station. We do a lot of custom work and
GeoPath helps speed that up. It used to be
more difficult to do. GeoPath has reduced
the time it takes by days. What used to take
us 3 days to do now only takes an
afternoon."
If you read the "Yelp"
comments on the products Phil Wood & Company
creates, you can see how happy their
customers are. Their reputation for quality
has elevated them to a very prominent level.
And just as the Wright Brothers (Orville and
Wilbur) started out in business producing
bicycles, which of course was a stepping
stone to the invention of the airplane, Phil
Wood & Company may be on a similar path.
With the expertise of Peter, the computer
knowledge of Mike, the machining skills of
Jim and the production accelerator of
SolutionWare's GeoPath software, who knows
what new heights their future innovations
will rise to?
How one machine-shop
elevated their production of quality
products to new levels.
"What used to take us 3 days to do, now takes
an afternoon!"
How to maximize production, quality and
profits
Call for details: 408.249.1529 main 888.322.3226 toll-free in the USA
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